On Oct. 1st, 2013, Obamacare's Insurance exchanges went into business... well, sort of.
The official government-run site, healthcare.gov, is the website that provides enrollment services to states that have opted out of providing their own exchanges. The site was literally shutdown dur to millions of visitors who were greeted with "Have Patience" screens.
Many visitors, hungry for information were denied service. As an alternative, they turned to "navigator" sites, such as FloridaInsuranceExchanges.com and were able to get the information they needed.